Minds On B2B

In this next installment, Dennis Brouwer and and I talk about an important leadership skill, and really a skill that will help you no matter what level or role you play in your business. You may also learn a bit about rock climbing. I know I did. I won't be climbing any cliffs. Ever!  Dennis Brouwer CEO, Leadership Enthusiast, and Award-winning Navy Tactician. The Brouwer Group Dennis Brouwer is the CEO of The Brouwer Group, a business analytics firm that helps companies become more competitive, agile and customer-focused. He has over two decades of experience as a senior leader in sales, marketing, and product development roles, including five years as an executive with P&L responsibility for a $300m global IT services business. He began his career as a naval flight officer and mission commander searching for Soviet submarines while deployed aboard USS Ranger and USS Enterprise. For the past five years, he has applied his military and business experience to the challenges of creative leadership, peak performance, and business strategy. He holds the certificate in leadership coaching from Georgetown University and is the author of “The Return on Leadership”, which focuses on the Vision, Engagement, and Execution as the key building blocks used by highly effective leaders. Connect on Linkedin: https://www.linkedin.com/in/dlbrouwer/ Visit the website: https://www.dlbrouwer.com/ Learn more about his book: https://www.dlbrouwer.com/book

In this episode, Dennis Brouwer, CEO of the Brouwer Group, and author of The Return on Leadership, Dennis shares the first concept and skill required to become an effective employee, manager and director, VP or C-Level executive. What could it be? Listen and find out. I talked remotely and Dennis shared with me, that on day one of any assignment, project or new role, It's not just about you, and your team. You have to realize you have just joined three teams. Listen and Dennis will explain.

BIO: Brandon Snyder, Director of Marketing HMB Brandon Snyder is a Columbus, OH, marketing consultant with a deep understanding (and admiration) for small businesses. Brandon is also the Director of Marketing for HMB, an information and technology services company in Columbus, OH. With over 10 years of experience having started, ran and exited businesses of his own, Brandon is uniquely qualified to help small business owners better leverage marketing to grow their business. Many businesses struggle with marketing for one key reason: uncertainty. Brandon is on a mission to bring a mindset, framework, and tools that revenue teams can use to make marketing and sales& success more predictable. EPISODE DESCRIPTION:  In this episode,  Brandon and I will talk about marketing strategy, planning and lead generation. We will also share how to navigate the politics, because, if you don't feel empowered to be successful, you are less likely to be successful. 

GUEST BIO: Randy James  Co-Founder and VP, Client Services  Minds On – B2B Marketing and Sales Enablement Agency  Randy James is the Co-Founder and VP of Client Services at Minds On, Inc. with Offices in Columbus, Ohio and Chicago, Illinois. Minds On is a leading B2B digital marketing agency known for delivering Smart Creativity for technology, software and manufacturing clients.   Connect on Linkedin: https://www.linkedin.com/in/randy-james-38439a/  Visit Minds On website: https://mindson.com/  SHOW NOTES Sitting down with us today is Randy James, he's one of my colleagues and the co-founder of Minds On. So who is Minds On? Minds On is a B2B marketing and sales enablement agency, delivering brand messaging, content development, website design and development, and equipping the sales and marketing team with the content they need to build brand awareness, engage prospects, nurture those prospects and equip the sales team with the resources, tools, and content they need to accelerate deal flow and close more deals.  

GUEST BIO: Amy Franko Founder & President | Impact Instruction Group Author of The Modern Seller  Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. She knows what it’s like to build a book of business and a Fortune 1000 client base from the bottom up. She has successfully navigated that steep curve, consistently selling 5-to-7 figure engagements with repeat business and loyal clients. Amy is also the author of The Modern Seller: Sell More & Increase Your Impact in the New Sales Economy. Smart Business Books, September 2018.   LinkedIn: linkedin.com/in/amyfranko Twitter: @AmyFranko Email: amyfranko@gmail.com   Book on Amazon: The Modern Seller Websites: amyfranko.com  (Keynotes & Sales Programs) amyfranko.com/ebooks  (eBooks and Resources) impactinstruction.com  (Customized Training)  EPISODE DESCRIPTION:

GUEST BIO: Ralph Marino SEO Specialist STEALTHbits Technologies Ralph Marino is an SEO Specialist with 6+ years of proven experience in marketing and has accomplished measurable results while leading marketing efforts in a dynamic, ever changing, digital environment. Ralph has extensive knowledge in SEO, social media, marketing campaigns, and brand building & governance however his passion is with Search Engine Optimization. He previously worked for Colorado’s largest digital marketing agency managing a portfolio of well-known brands and businesses SEO campaigns. Ralph transitioned out of the agency life and now works in-house as an SEO specialist for STEALTHbits Technologies, a leading provider of data security solutions, helping organizations protect their most critical assets against today’s greatest threats.  Connect on LinkedIn: https://www.linkedin.com/in/ralphmarino/ Visit STEALTHbits website:https://www.stealthbits.com/ EPISODE DESCRIPTION: In today's episode, we'll be talking and learning about search engine optimization, and over the course of this year, we're gonna dedicate multiple episodes to this topic because that's how important it is in today's searchable world. In this first episode we'll define what SEO is, why it's important, and we'll probably even find a way to talk about pizza. 

GUEST BIO: Brandon Snyder Director of Marketing HMB - Information and Technology Services Company Brandon Snyder is a Columbus, OH marketing consultant with a deep understanding (and admiration) for small businesses. Brandon is also the Director of Marketing for HMB, an information and technology services company in Columbus, Ohio. With over 10 years of experience having started, ran and exited businesses of my own, I’m uniquely qualified to help small business owners better leverage marketing to grow their business. Many business struggle with marketing for one key reason, uncertainty. Brandon is on a mission to bring a mindset, framework and tools that revenue teams can use to make marketing and sales success more predictable.  Connect on LinkedIn: https://www.linkedin.com/in/brandonscottsnyder/ Visit his website: brandon-snyder.com Visit HMB’s website: https://www.hmbnet.com/ SHOW NOTES:   Today my guest is Brandon Snyder, Director of Marketing at HMB. So who is HMB? Well, HMB is a trusted and well-respected IT solutions firm in Columbus, Ohio, and Louisville, Kentucky, and they help mid to large-size enterprises deliver custom technology solutions to help their clients solve their biggest business challenges. Now, Brandon is a self-described scrappy creative marketer with a passion for consulting, bringing teams together, and building strong relationships internally and with clients to net big results. So I sat down in the Minds On studio to talk about what he's most passionate about, and to see what I could learn and what you could learn from this super positive professional. DIGITAL MARKETING CALCULATOR: https://www.webstrategiesinc.com/lp-calculator

In this episode, Our focus will be on leadership and the challenges facing marketing and sales leaders when it comes to change. Change is everywhere, it is constant, and, it evolving rapidly and it's everywhere. Dennis will share how you can look at change, how, as a leader can you  deal with and manage change? GUEST BIO: Dennis Brouwer CEO, Leadership Enthusiast, and Award-winning Navy Tactician. The Brouwer Group  Dennis Brouwer is the CEO of The Brouwer Group, a business analytics firm that helps companies become more competitive, agile and customer-focused. He has over two decades of experience as a senior leader in sales, marketing, and product development roles, including five years as an executive with P&L responsibility for a $300m global IT services business. He began his career as a naval flight officer and mission commander searching for Soviet submarines while deployed aboard USS Ranger and USS Enterprise. For the past  five years, he has applied his military and business experience to the challenges of  creative leadership, peak performance, and business strategy. He holds the certificate in leadership coaching from Georgetown University and is the author of “The Return on Leadership”, which focuses on the Vision, Engagement, and Execution as the key building blocks used by highly effective leaders Connect on Linkedin:  https://www.linkedin.com/in/dlbrouwer/ Visit the website:  https://www.dlbrouwer.com/ Learn more about his book:  https://www.dlbrouwer.com/book SHOW NOTES: 00:20 Speaker 1: B2B marketing and sales can be tough to master. Sales cycles can be long, and buyers are notoriously difficult to close. That's why you need Minds On at your side. We're a B2B marketing and digital agency that's helped more than 200 clients evolve their brands, win more business, and succeed more often, and we're ready to help you. Visit www.mindson.com today to schedule your no obligation consultation. Now, onto today's program. 00:49 Dan Harris: I'm your host, Dan Harris, and welcome back to another episode of Minds On B2B. Thank you so much, everyone, for clicking, subscribing, sharing, downloading, and of course listening to our podcast. This is a weekly show dedicated to helping busy B2B executives, marketers, and sales professionals stay informed, learn something new, and perhaps apply a lesson learned or run with an idea shared by our guest. As we say at Minds On, all of our minds together are better than any one mind alone. Who knows? You just might like what you hear, connect, and network with us. 01:26 DH: Today, our topic is leadership, and I am thrilled to be sharing the mic with Dennis Brouwer, the CEO of The Brouwer Group. And I can tell you firsthand, he's a true renaissance man. He's a Naval Flight Officer, military veteran, a business leader at the enterprise level, startup level, he's an author, a coach, a keynote speaker, and an incredible son, husband, father, and a friend to many. I would like to say we both sat down in the Minds On B2B studio, but we were both standing, walking around and having this conversation over the telephone. We

ABOUT THIS EPISODE: In this episode, Cathy McPhillips, VP of Marketing at the Content Marketing Institute talks with Dan and shares her story and the important role hiring the right people and how she has successfully utilized content and data to advance her career, strengthen the CMI brand and grow the organization, summits, events and publications that benefit content marketers daily.   GUEST BIO: Cathy McPhillips VP, Marketing  Content Marketing Institute Cathy McPhillips is the Vice President of Marketing for the Content Marketing Institute, an Informa company, where she oversees marketing efforts for the brand including  In-person events Content Marketing World and ContentTECH Summit as well as Content Marketing University and Chief Content Officer.  Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program in 2017, and guest lectures at Kent State University, Cleveland State University and University of Akron.  Cathy was named to Folio:’s 2014 Top Women in Media, and MarTechExec 2018 50 Women You Need to Know in Martech. Connect on LinkedIn:  https://www.linkedin.com/in/cathymcphillips Connect on Twitter:  https://twitter.com/cmcphillips Visit CMI’s website:  https://www.contentmarketinginstitute.com ABOUT MINDS ON: Minds On is a B2B marketing agency located in Columbus, Ohio. Software, hardware and manufacturing companies rely on Minds On for branding, website design & development, sales tools and lead generation campaigns. Visit www.mindson.com to learn more. 

About This Episode: In this episode, Kelly will share her unique, timely and creative approach to build brand awareness, stay in front of her customers and prospects and create an opportunity for her construction management company to stand out and have some fun at the same time.  About Our Guest:  Kelly Zemcik is the Marketing Manager at Miles-McClellan Construction, a construction manager/general contractor with offices in Columbus, Ohio and Charlotte, North Carolina. She’s been growing as a marketer in the A/E/C industry for 11 years and a member of SMPS just as long. Kelly is a one-person marketing department guiding her firm by using best practices and bringing inventive ideas to market. Connect on LinkedIn:  https://www.linkedin.com/in/kelly-zemcik/ Visit Miles-McClellan Construction’s website:  http://mmbuildings.com/ 

WELCOME This is the first episode for the Minds On B2B podcast. This is a weekly show dedicated to helping B2B marketing and sales professionals learn from experienced peers to win more, lose less and succeed more often.  OUR AUDIENCE  Our audience is, B2B marketing directors, VPs and sales executives in mid-size businesses, or divisions of larger enterprises businesses.  ABOUT EPISODE ONE In this very first episode of Minds On B2B. We tee-up the podcast, let you know what to expect and give you a hint of what we have in store for you in upcoming episodes.  INTERESTED IN BEING A GUEST If you have ideas for possible episode topics and would like to be a guest on the show, or you know someone that would be a great B2B teacher and coach make sure to connect with me on LinkedIn. You can find me by searching dannydharris. You can also send me an email with the subject line Minds On B2B Idea or Guest to dan.harris@mindson.com. The more input we get from listeners, the more listeners the better this podcast is going to be.  LIKE IT - SUBSCRIBE If you like this episode, make sure to subscribe to the show in iTunes or your favorite podcast player. Until next time, This is Dan Harris - Stay curious, connect often and learn always.