Summary: <p><strong>ABOUT THIS EPISODE:</strong></p> <p>In this episode, Cathy McPhillips, VP of Marketing at the Content Marketing Institute talks with Dan and shares her story and the important role hiring the right people and how she has successfully utilized content and data to advance her career, strengthen the CMI brand and grow the organization, summits, events and publications that benefit content marketers daily. </p> <p><br></p> <p><strong>GUEST BIO:</strong></p> <p><strong>Cathy McPhillips</strong></p> <p>VP, Marketing </p> <p>Content Marketing Institute</p> <p><em>Cathy McPhillips</em></p> <p>is the Vice President of Marketing for the Content Marketing Institute, an Informa company, where she oversees marketing efforts for the brand including </p> <p>In-person events Content Marketing World and ContentTECH Summit as well as Content Marketing University and Chief Content Officer. </p> <p>Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program in 2017, and guest lectures at Kent State University, Cleveland State University and University of Akron. </p> <p>Cathy was named to Folio:’s 2014 Top Women in Media, and MarTechExec 2018 50 Women You Need to Know in Martech.</p> <p>Connect on LinkedIn: </p> <p><a href="https://www.dropbox.com/referrer_cleansing_redirect?hmac=7W8fU0hrwO4esHiIQcEhxJXIcjP3Dr5%2F3rVVpazjiZU%3D&url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcathymcphillips" rel="noreferrer noopener" target="_blank">https://www.linkedin.com/in/cathymcphillips</a></p> <p>Connect on Twitter: </p> <p><a href="https://www.dropbox.com/referrer_cleansing_redirect?hmac=P5RPUHKqwaqAXUgG6Rb5Bto2Ioy2%2FjMXjqbn6FzVIXc%3D&url=https%3A%2F%2Ftwitter.com%2Fcmcphillips" rel="noreferrer noopener" target="_blank">https://twitter.com/cmcphillips</a></p> <p>Visit CMI’s website: </p> <p><a href="https://www.dropbox.com/referrer_cleansing_redirect?hmac=ovMWkCahEeeJQf2bBUKcinOgVDsJI4zu83fFy54Zr1o%3D&url=https%3A%2F%2Fwww.contentmarketinginstitute.com" rel="noreferrer noopener" target="_blank">https://www.contentmarketinginstitute.com</a></p> <p><br></p> <p><strong>ABOUT MINDS ON:</strong></p> <p>Minds On is a B2B marketing agency located in Columbus, Ohio. Software, hardware and manufacturing companies rely on Minds On for branding, website design & development, sales tools and lead generation campaigns.</p> <p>Visit <a href="https://mindson.com/">www.mindson.com</a> to learn more. </p>
