Digital Podcast 48: Why Apple Doesn't Get Marketing 2.0
Charlene Li is an Analyst at Forrester Research and co-author of the new book, Groundswell: Winning in a World Transformed by Social Technologies.
In this podcast, Charlene describes how marketing is evolving from highly controlled one-way messaging to a much less controlled process of creating relationships with consumers. In particular, she outlines how one of the best-known and most successful consumer tech brands, Apple, breaks the rules for engaging the groundswell, and the risks that other brands face if they follow Apple's lead.
Microsoft has officially 
John Batelle of Federated Media interviewed Marc Andreessen, founder of Netscape, Loudcloud and Ning. Marc talks about his experience at Netscape, his new start up Ning, Bill Gates and his comments about the upcoming nuclear winter.
In this interview at the Web 2.0 Expo, Slide CEO Max Levchin talks about Slide, what makes it work and his secret sauce for success.
In what was certainly the funniest and most enjoyable presentation at Web 2.0 Expo, Dan Lyons AKA Fake Steve Jobs, discusses how he came to start the Fake Steve blog and explains why he thinks it works. Thanks to the Web 2.0 team for putting together this video and the other videos from the Web 2.0 Expo.
