Episode 18: How To Achieve User-Centered Product Design and Marketing With Charlotte O'Neal

Summary: <p>In this episode, Charlotte and Dan share their vast experience in product design, innovation and explain the why behind user-center design and marketing.  Charlotte guides us, and describes the importance of user stories and why involving customers in your process consistently delivers better results. With a diverse background and years of experience, Charlotte will share with us, the importance of engaging and getting your customer involved. After listening to this episode, you'll understand when a customer is involved, they are much more invested in the outcome and much more likely to buy your product or solutions, remain a customer and become loyal to your brand.  </p> <p>BIO:</p> <p>Driving growth through a focus on the voice of the customer and agile, user-centered product design, marketing, and sales tools.<br> I’ve learned how to drive growth. I know a model that works, no matter the industry. Even in an economic slow down. I was taught early on to think from the customer perspective. I’ve been applying this philosophy throughout my career to drive results in a number of industries. I’ve leveraged, created, mastered, and shared a number of tools for growth. Learn more about them at www.GrowByVOC.com.<br> <br> Specialties:<br> • Strong advocate for leading from the customer perspective.<br> • Data-driven, continual improvement mindset, always focused on improving the customer experience.<br> • Research and user-centered product design, marketing strategies and sales tools.<br> • Strategic writer and visual director with the ability to simplify complexities to create engaging stories.<br> • Go-to-market strategist and execution lead, with expertise in all launch phases. </p> <p>Connect on Linkedin: <a href="https://www.linkedin.com/in/charlotteoneal/">https://www.linkedin.com/in/charlotteoneal/</a><br> Visit the website: <a href="https://www.growbyvoc.com/">https://www.growbyvoc.com/</a></p>