Summary: About Our Guest Greg Alkalay is the Co-Founder and CEO of batteryPOP, the online and mobile video network exclusively for 6-11 year olds, where kids are in command of what “POPS.” Recently named among Café Mom’s Top 10 Mom-Approved Sites, the network features curated and unique content ranging from cartoons, live action series, and exclusive interviews covering top trending celebrities and topics for kids. A Princeton University graduate, Greg’s passion for youth entertainment is further inspired by the enthusiasm of his own two children, Harper (3) and Dylan (6 months). Episode Summary Greg discusses his bold, entrepreneurial leap and growth in digital children's media. He tells about "licking the frog," first thing every morning, balancing work with parenting, and creating his own distinct media platform. He shares his three jewels for those looking to create their best life. Insights From The Episode: Strategies to monetize content The importance of connecting with the kid audience at eye level How the audience is calling the shots Secrets to the kid creative process How to decide to become an entrepreneur The importance of emotional and financial support How to freelance to support the business The importance of partnerships How to stay motivated in the down times Insights into moving past personal roadblocks Secrets to balancing life and work The importance of accelerator programs How to set goals How to Deal with challenging moments Quotes From The Show: “We facilitate great content and get it in front of kids where ever they are.” - Greg Alkalay episode #111 “There is no filter when it comes to kids, they will tell you if something is good or if it is really not good. If they ask to watch five times in a row, you know you have a great piece of content” - Greg Alkalay episode #111 “When it comes to kids content, you need a human being to be apart of the process.” - Greg Alkalay episode #111 “I took that leap, it was plenty scary. There is this myth of entrepreneurship that you drop everything and walk off a cliff and either you land on the next cliff and keep climbing up or you fall and plummet. I had support, so I wasn’t diving into an abyss, I knew I would be ok if I took a run at this.” - Greg Alkalay episode #111 “Having a support network is very important.” - Greg Alkalay episode #111 “Partnerships are the lifeblood of entrepreneurship, I think going at it alone is a very difficult approach.” - Greg Alkalay episode #111 “Look for someone who compliments your skillset. You don’t necessarily need to be working with your best friend, unles you really have different approaches to business.” - Greg Alkalay episode #111 “It’s not about being comfortable, it's about finding someone to fill the roles you are not good at.” - Greg Alkalay episode #111 “Focus is a very tricky thing. When you are running a small business you’ve got a million things to deal with at once. And how do you pick that one thing that is more important than something else.” - Greg Alkalay episode #111 “The two things I am most passionate about in this world are my family and this business I started.” - Greg Alkalay episode #111 “We want to grow this business and it comes down to, are we making money?’ - Greg Alkalay episode #111 “We were all kids at one point, everybody has a take on this.” - Greg Alkalay episode #111 “Keep dreaming and keep working, everything is going to be alright.” - Kevin Y. Brown episode #111 Resources Mentioned: Slack Favorite Quote: “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” Mark Twain Favorite Book: Charlie and the Chocolate Factory by Roald Dahl Three keys to creating your best life: Find somebody who wants to go through it with you Have a plan for success but more importantly have a plan for failure Get sleep when you can Stay Connected: Create Your Life Series: https://www.facebook.com/cylseries/ https://www.instagram.com/cylseries/ Kevin: www.kevinybrown.com www.instagram.com/kevinybrown www.twitter.com/kevinybrown www.facebook.com/kevbrown001 Greg: friends@batterypop.com https://www.batterypop.com/ https://twitter.com/galkalay75?lang=en https://www.linkedin.com/in/gregalkalay/ https://www.facebook.com/Batterypop/ Subscribe to our podcast + download each episode on itunes, google play, stitcher and www.createyourlifeseries.com/podcast
