CYLS 151: Last Woman Standing: Secrets to Scaling the Music Industry with Toya Brown




Create Your Life Series show

Summary: Episode summary: Toya takes us through her journey of rising through the ranks at Patchwerk and talks honestly about what she has learned along the way. She offers amazing insights into the music industry and advice for young women seeking a similar career path.   About our Guest: Toya Brown is the studio manager at Patchwerk Recording Studios in Atlanta, Georgia. She has worked at Patchwerk for over 11 years, and has been in the music industry for even more than that, securing several internships throughout her time in college, including with MTV and Universal Group. She is currently working on a new project, Toya in my pocket, which is a mobile personal assistant application. She has extensive experience in marketing, administration and project management, among many other things.   Insights from this episode: How internships can lead to other opportunities How determination and perseverance can make you stand out How to avoid burnout by giving yourself a vacation or just a change of scenery Strategies for young women hoping to get into the music industry Secrets to becoming more self aware   Quotes from the show:   “There’s no way I’m gonna turn down MTV twice.” - Toya Brown, Episode #151 “Doing the jobs that other people didn’t want to do really pushed me to the next level.” - Toya Brown, Episode #151 “I’ve never treated anybody as less than I, no matter how far I progressed.” - Toya Brown, Episode #151 “The power of relationships and networking is what is taking people and keeping people in their businesses for a long time.”- Kevin Y Brown, Episode #151 “Be passive and aggressive: aggressive because it’s a tough industry and it’s easy to be taken advantage of but be passive because you don’t want to do bad business or give off bad vibes.” - Toya Brown, Episode #151 “Be firm in your own beliefs; be confident in your conviction.” - Toya Brown, Episode #151 “Creative people were my heros when I was younger, now real people are my heros. I see so much fraud and negativity in people. I see how people treat other people and it brings me down a lot, so when I can find somebody who is a genuine person, somebody who gives back, somebody who has positive energy – those are my heros.” - Toya Brown, Episode #151 “I feel like I’m able to get more accomplished by facing my fears.” - Toya Brown, Episode #151 “If anybody doesn't want to work their shift, send me your hours, I will work all of your hours for you and that’s what I did, I worked all of the hours for everybody who didn’t want to work their hours.” -  Toya Brown, Episode #151 “When you continue to work you learn how to do everything.” -  Toya Brown, Episode #151 “You gotta be firm in your own beliefs and you gotta be confident in your conviction.” -  Toya Brown, Episode #151 “Make money but don't let money control you.” -  Toya Brown, Episode #151 “Don’t go to jail but do what you want to do.” -  Toya Brown, Episode #151 “A lot of time when there's no expectation, that’s where the opportunity lies.” -  Toya Brown, Episode #151       Resources mentioned: Microsoft suite   Favorite book: Life and Def by Russell Simmons   Favorite quote: “Everything you’ve ever wanted is on the other side of fear.” - George Addair   3 keys to Create Your Best Life:     Do whatever makes you happy     Create a healthy work life balance     Be smart: make good decisions, make money, but don’t let it control you   Stay Connected: Show Social Media: https://www.facebook.com/cylseries/ https://www.instagram.com/cylseries/ Kevin Y Brown: www.kevinybrown.com www.instagram.com/kevinybrown www.twitter.com/kevinybrown www.facebook.com/kevbrown001   Toya Brown: www.instagram.com/toya_elise www.twitter.com/toya_elise toya.brown@gmail.com or toya@pathwerk.com Subscribe to our podcast + download each episode on itunes, google play, stitcher and www.createyourlifeseries.com/podcast.