Summary: #64. Bonobos was a healthy product-driven company, built on a strong vision and a small, but loyal audience. But since 2016, and Bonobos' Walmart acquisition, co-president Micky Onvural has helped steer the company into a resonating brand. We had a great talk with Micky about what it's like to take the reins at someone else's company, go through an acquisition and turn a company's core DNA into a long-lasting brand. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy. — Show Notes — Bonobos https://bonobos.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom Full Transcript: http://LooseThreads.com/Podcast The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
