Summary: #58. Saint James is the French heritage brand known for its sweaters and stripes—and, the oldest brand we've had on the podcast. We talk with President Luc Lesénécal about the power of heritage brands, the opportunities and challenges of evolving them to compete in modern times, and the benefits of domestic production and retaining this expertise in house. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy. — Show Notes — Saint James https://www.saint-james.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
