Summary: #59. Resonance is a venture-operating company that is helping designers scale their brands at record speeds. We talk with its co-founder, Joe Ferrara, who started the company with Lawrence Lenihan after spending close to a decade investing in consumer brands and realizing the importance of flexible supply chains and modest capital raising. Resonance is the pair’s most ambitious project yet, as they seek to redefine the skillset, infrastructure and capital needed to succeed today while Amazon and Zara continue expanding. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy. — Show Notes — Resonance http://www.resonancecompanies.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
