Summary: #61. BuzzFeed Commerce, the media company’s commerce and product arm, has proved in only a short span of time that it might be the most agile and prolific team in consumer products. We talk with its director, Ben Kaufman, who joined the company with his team in the fall of 2016 after realizing that BuzzFeed thinks about social content in the same way he thought about social products—in the last year and a half, Ben and his team have produce a litany of products that span audiences, categories and materials, some going viral. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy. — Show Notes — BuzzFeed Product Labs http://buzzfeed.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom Hosted by Richie Siegel, the Loose Threads Podcast explores the new consumer economy through the lens of the entrepreneurs navigating the industry. Each episode features an in-depth conversation with a guest about his or her founding story and how it fits into the fast-changing state of consumer goods, fashion, retail and technology. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
