Summary: On the 42nd episode of the Loose Threads Podcast, a show about the rapidly changing consumer economy, I talk with Kyle Hency, a co-founder of Chubbies, a brand that started bringing back the short short that’s now trying to own the weekend. Kyle started the brand with three friends from Stanford, after admiring the short shorts their dads were wearing in the 80s. The brand has come a long way from the early days selling the shorts in person, one at a time. Today, it has a thriving newsletter and an ever expanding product assortment built for guys enjoying their time on the planet. I really enjoyed talking with Kyle about the brand’s evolution and how it uses all of its media efforts to keep shopper’s attention for what was traditionally a seasonal business. — Show Notes — Chubbies http://chubbies.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
