Summary: On the 48th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Jonathan Shokrian, the founder of MeUndies, one of the early direct to consumer subscription brands that is injecting some fun into a traditionally boring category of products. Jonathan founded the brand after a subpar shopping experience, and realized that he needed to reimagine everything from the how the products were made to how they were delivered, in order to build a modern brand. I really enjoyed talking with Jonathan about the brand’s journey and how the landscape has changed since its founding. It also nice to talk to companies that don’t take their work too seriously and aren’t afraid to have fun designing products. — Show Notes — MeUndies http://MeUndies.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
