Summary: On the 49th episode of the Loose Threads Podcast, a show about the new consumer economy, I talk with Jodie Fox, a co-founder of Shoes of Prey, a company that allows women to custom design their own shoes and get them delivered in two weeks. Jodie founded the company after coming across a custom shoe maker on a trip abroad. She quickly realized that other people were looking for the same flexibility and no one had been able to figure out how to customize shoes at scale—until now. I really enjoyed talking with Jodie about all of the challenges and opportunities of building a customized supply chain in a world where people don’t always know what they want. — Show Notes — Shoes of Prey http://shoesofprey.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
