Making Dumb Clothing Smart — with Janett Martinez of Loomia




Loose Threads — Consumer, retail, fashion and commerce show

Summary: On the 29th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Jannett Martinez, the CEO of Loomia, a company building the components and experience to make our clothing smart. Most clothing today is dumb, meaning it’s nothing more than fabric on our bodies. But Loomia is inventing a litany of technologies, conductive inks, and sensors that bring heating, lighting and touch to everyday apparel. There’s a lot of noise in the wearable space right now, but Loomia is building foundational technology that could usher in a new era for clothing that does more than nothing. I really enjoyed talking with Janett about Loomia’s journey and how the company is balancing innovation and ease of installation to bring a product to market that actually makes a difference. Most fashion/tech falls shorts here, and it’s great to see Loomia’s pragmatism, especially around what are the best applications for its technology. — Show Notes — Loomia http://Loomia.co Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.