Summary: On the 32nd episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Nadia Boujarwah, a co-founder of Dia&Co, a company built with an exacting focus on serving the plus size market, which remains one of the largest growth opportunities in apparel today. Nadia founded the company as plus-size shopper herself, as few players were taking the category seriously and delivering the experience that its shoppers wanted and deserved. Dia&Co has made significant progress in the last few years, rebuilding the shopping experience from the ground up, launching labels in house, and working with a new crop of influencers that are highly relevant to the market. As I’m sure you can tell, Dia & Co is a very rare company in that its authenticity is on par with the size of the market. Also, persistence matters. I’m really excited to see where this company goes as it brings a new approach to a market desperately in need of it. — Show Notes — Dia&Co http://dia.com Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
