Summary: On the 37th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Melissa Duren Conner, a partner at JBC, a PR and communications firm helping modern brands tell their stories. Melissa started the firm along with Jennifer Bett, after realizing that a new generation of brands needed a new type of communications approach. JBC works with a diverse slate of companies, some of which have been on the podcast previously, as they figure out how to cultivate influence in a rapidly shifting landscape. It was fun talking with Melissa about the shifting PR landscape and how brands need to navigate it in a time of maximum competition. Standing out is increasingly challenging, but those can that do it have more staying power relative to the old days. This is definitely something to keep an eye on. — Show Notes — JBC http://www.jenniferbett.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
